/1 Market identification
Identify an attractive market and the ideal customer profiles to go after.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Assess the market potential for your business idea
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Define an early ideal customer profile to start with
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Identify your potential buyer personas and formulate a first point of start
/2 IDENTIFY UNDERSERVED NEEDS
Once the market is defined, we need to qualitatively validate its underserved needs.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Formulate first problem hypothesis
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Conduct structured interviews for validation
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Create solution hypothesis
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Qualitatively assess your first potential solution
/3 DEFINING YOUR VALUE PROPOSITION
Identify a clear niche and a specific underserved problem and test your first unique value proposition.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Understand the benefits your solution will provide
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Analyze which benefits are actually unique
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Formulate a value proposition
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Quantitatively test your unique value proposition
/4 LAUNCHING AN MVP
Build your first minimal viable solution to prove your case as fast as possible.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Learn the craft of defining MVPs
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Define the first scope for your solution
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Start testing your solution in a professional manner
/5 IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Start measuring your Product-Market fit
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Understand what it takes to finalize your product
/6 PricinG Structure
Learn a framework to define your optimal pricing strategy.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Test your pricing and validate an optimal first price point