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// 3-6 Months Program

Grow exponentially by going product led

Harness the power of your product to acquire, activate, and retain customers. Take your company product-led and build a scalable Go-To-Market Model that allows you to grow exponentially.

Top 3 challenges of SaaS companies
/1
Falling into the
sales-led trap

It is extremely efficient to be sales-led, especially in the early days. But when scaling the organization, more and more salespeople are needed, overhead and turnover skyrocket, and your growth collapses.

/2
Not respecting
"Try before you buy"

The common principle of "try before you buy" has long arrived in enterprise sales. People want to test your product. If you don't adapt to these changes, difficult times lie ahead.

/3
Perceiving Freemium/Freetrial as small- to midmarket focus

While Slack may seem like a tool for teams, 90% of their revenue comes from enterprise sales. PLG is not a market focus but the most dominant GoToMarket strategy for closing large account.

// this Program's contents
The step-by-step process to become product-led
1
WHAT IS PLG
2
DEFINE THE RIGHT STRATEGY
3
IDENTIFY USER SUCCESS
4
BUILD SUCCESSFUL ONBOARDING
5
MONETIZATION STRATEGY
6
PRODUCT-LED ORGANISATIONS
The step-by-step process to become product-led
/1 WHAT IS PLG

Educate and encourage everyone, across your entire business, to get on board and adopt a product-led, user-focused mindset.

Establish a shared reality within your company

Setup a cross-functional team that owns the PLG domain

/2 DEFINE THE RIGHT STRATEGY

Analyse which product-led model will be the best fit, and will drive the best results for your organization.

Set up and implement a decision framework

Analyse and define what PLG Strategy is the best fit for your business

Define a step-by-step process on how to get there

/3 IDENTIFY USER SUCCESS

Identify what your users truly want, and build an attractive product focused on solving true pains.

Learn how to identify the “AHA-Moment”

Define how your user success looks like for different segments

Validate your hypotheses with user research

/4 BUILD SUCCESSFUL ONBOARDING

Build customised and highly effective onboarding that leads to conversions.

Learn how to avoid the major mistakes within onboarding

Idenfify how to solve your users pains as quickly as possible

Implement a framework to streamline your onboarding and reduce time-to-value

/5 MONETIZATION STRATEGY

Learn about the different pricing strategies, and apply the one that will bring the needed results.

Understand the most common pricing mistakes and how to avoid them

Implement a data-driven framework to identify the best monetisation metrics

Learn how to upgrade your users

/6 PRODUCT-LED ORGANISATIONS

Make the needed structural changes and build a truly product-led organization.

Identify the different working structures of teams in a PLG organisation.

Iron out how to unify every team despite their differences

Build a a successful product-led culture

// Designed for tech companies
Not just coaching, but real enablement

A methodology specifically designed to create lasting impact

A proven
roadmap

Custom developed roadmaps tailored to each company, giving them the security to build the correct foundations from the start and without failure

In-depth business assessment to identify your biggest challenges

Personalized gameplan resulting in measurable impact on your KPIs

Building a step-by-step roadmap specific to your goals.

Fast
Execution

All materials needed combined with a vast eLearning platform explaining tactics in detail to enable not just the founders, but train the entire company

Step by step guidance for easy implementation

Online knowledge platform incl. videos, templates & case studies.

Your team builds valuable skills that would take years to gain themselves

Hands-On Implementation

Work side by side with seasoned experts from high-growth startups, bringing unparalleled knowledge and hands-on support to ensure your business thrives.

Personal weekly project calls with your assigned startup veteran

Hands-on implementation & progress assurance

Additional sessions tapping into the knowledge and skill of all experts

NET PROMOTER SCORE : 9/10
Don’t believe us, believe our customers
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We helped 100+ tech companies
Climeworks
wingtra
...AND MANY MORE
FAQ
For whom is this program?

This program is a perfect fit for organizations that- Plan to rollout a Product-Led Strategy- Want to transition from a Sales-Led to a Product-Led Strategy- Want to open up a Product-Led approach next to their Sales-Led motion

What is the program’s runtime?

The enablement program usually takes 3-6 months until completion including the training and internal adoption.

How many resources should I allocate for the collaboration?

As a rule of thumb, each member should reserve an afternoon per week for these topics. However, as we are working on core business topics that directly impact your growth, this work often becomes the main task your team is working on.

What’s the price of the program?

Prices vary depending on the package. In general, the prices for "Startup Enablement" are better than with agencies or consultants because the customer works with us together and even gets more benefit from it. For more information arrange a call with us.