/1 Own Your Niche
Define your target market and differentiate your business to effectively attract and convert customers.
Clearly define your target audience (ICP & Buyer Persona)
Develop a Unique Selling Proposition (USP)
Craft targeted messaging
/2 Set the Strategy
Establish a comprehensive approach to lead generation and market positioning.
Conduct an in depth Market Research
Identify Effective Lead Sources
Build and Maintain a Quality Account Database
/3 Create Your Lead Enrichment Engine
Enhance lead quality and personalization through a robust data enrichment process that is deeply integrated with your CRM.
Develop automated and streamlined lead enrichment workflows
Your CRM is integrated with the process
Ready to launch highly targeted multi-channel campaigns
/4 Launch, analyse and improve
Once the engine is installed, we start running the first campaigns. Your team is trained on the process and by setting up a rapid experimentation processe and conversion rates are maximised over time.
Campaigns are launched at scale
The team is fully trained on the lead generation engine
Campaign results are analysed and conversions maximised
/5 IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
Start measuring your Product-Market fit
Understand what it takes to finalize your product
/6 PricinG Structure
Learn a framework to define your optimal pricing strategy.
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
Test your pricing and validate an optimal first price point