/1 Set the strategy
Define your ideal targets and identify lead sources to continually fuel your account database, ensuring a sustainable stream of leads.
Clearly define your target audience (ICP & Buyer Persona)
Conduct an in depth Market Research
Build an extensive Account Database to draw from
/2 Create your enrichment engine
There are tons of lead databases out there, but no quality is as good as when you build your own enrichment process.
A process that finds the exact buyer persona leads you need
Enrich all the important data points for high personalisation
Top-notch quality with bounce rates below 5% at scale
/3 Build your outreach engine
A sophisticated outbound engine that is deeply integrated with your CRM
Outbound tooling is setup
Your CRM is integrated with the process
Ready to launch highly targeted multi-channel campaigns
/4 Launch, analyse and improve
Once the engine is installed, we start sending the first campaigns. Your team is trained on the process and by setting up a rapid experimentation processes conversion rates are maximised over time.
Campaigns are launched at scale
The team is fully trained on the outbound engine
Campaign results are analysed and conversions maximised
/5 IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
Start measuring your Product-Market fit
Understand what it takes to finalize your product
/6 PricinG Structure
Learn a framework to define your optimal pricing strategy.
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
Test your pricing and validate an optimal first price point