/1 Set the strategy
Define your ideal targets and identify lead sources to continually fuel your account database, ensuring a sustainable stream of leads.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Clearly define your target audience (ICP & Buyer Persona)
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Conduct an in depth Market Research
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Build an extensive Account Database to draw from
/2 Create your enrichment engine
There are tons of lead databases out there, but no quality is as good as when you build your own enrichment process.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
A process that finds the exact buyer persona leads you need
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Enrich all the important data points for high personalisation
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Top-notch quality with bounce rates below 5% at scale
/3 Build your outreach engine
A sophisticated outbound engine that is deeply integrated with your CRM
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Outbound tooling is setup
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Your CRM is integrated with the process
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Ready to launch highly targeted multi-channel campaigns
/4 Launch, analyse and improve
Once the engine is installed, we start sending the first campaigns. Your team is trained on the process and by setting up a rapid experimentation processes conversion rates are maximised over time.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Campaigns are launched at scale
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
The team is fully trained on the outbound engine
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Campaign results are analysed and conversions maximised
/5 IMPROVING AN MVP
Learn about rapid iterations to quickly take your MVP to the next level.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Apply the Build-Measure-Learn cycle to improve your MVP in a professional manner
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Start measuring your Product-Market fit
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Understand what it takes to finalize your product
/6 PricinG Structure
Learn a framework to define your optimal pricing strategy.
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Understand how your cost, market, buyer persona, purchasing power and perceived product value correlate
![](https://cdn.prod.website-files.com/64590d65ac067439d9a9a19e/646112585d6484a79cb54516_Benefit-orange.png)
Test your pricing and validate an optimal first price point